A recent op-ed piece in the Wall Street Journal explored the potential of advertising in ebooks to offset sagging sales. Is this the future of book publishing?
The practice of selling advertising space in books is not new. I remember seeing ads inserted in paperback books in the 1970s. After the federal government banned tobacco ads on TV and radio in 1969, book and magazine advertising sales increased. At the time, some people argued that ads were aimed at kids, an issue that is still pertinent today
In the late 1950s, Dr. Benjamin Spock’s Common Sense Book of Baby and Child Care ran ads, including those from Carnation and Proctor & Gamble. Approximately 100 years earlier, advertisements were placed in a serialized edition of Charles Dickens’ “David Copperfield.”
Do you think advertising will show up in ebooks? Or will product placement become the norm like it is in the movies, where the hero drives a certain type of car or drinks a particular brand of beer? Tell me what you think.